Written in the Horizon
GOSO (Getting Out and Staying Out) is a NYC nonprofit dedicated to reducing recidivism through education, employment, and emotional well-being. Their annual gala is their most significant fundraising event of the year, and for 2025 I led the visual identity from concept through execution.
The theme, "Written in the Horizon", came from reframing a familiar phrase, "Written in the stars," which implies destiny. But GOSO's participants aren't waiting on fate. They're actively writing new futures for themselves. The horizon became our symbol for that: something you are always choosing to move toward.
Client
Getting Out and Staying Out (GOSO)
Deliverables
Branding, Environmental, Web, Print, Social Media, Email, Motion
The visual direction of warm, vibrant sunset tones bring optimism, but the identity is grounded by rough texture and expressive mark-making drawn from the visual language of the city.
The 2025 Gala welcomed over 200 guests and raised over $600,000 in support of GOSO's programs.
