Written in the Horizon
GOSO (Getting Out and Staying Out) is a NYC nonprofit dedicated to reducing recidivism through education, employment, and emotional well-being. Their annual gala is their largest fundraising event, and from 2024 through 2026, I led the visual identity from concept to execution.
The theme, "Written in the Horizon", came from reframing a familiar phrase, "Written in the stars," which implies destiny. But GOSO's participants aren't waiting on fate. They're actively writing new futures for themselves. The horizon became our symbol for that: something you are always choosing to move toward.
This year, the gala focused on Restorative Justice. The visual identity pairs a vibrant gradient with a system of circular illustrations inspired by restorative justice circles. These circles serve as both a visual and conceptual foundation, representing the processes at the heart of the work—growth, connection, and healing. The evolving circle illustrations create a dynamic system that reflects ongoing transformation, reinforcing that change is a continuous process.
Client
Getting Out and Staying Out (GOSO)
Deliverables
Branding, Environmental, Web, Print, Social Media, Email, Motion
The visual direction of warm, vibrant sunset tones bring optimism, but the identity is grounded by rough texture and expressive mark-making drawn from the visual language of the city.
The 2026 Gala, hosted at the New-York Historical, welcomes over 200 guests and raises over $500,000 in support of GOSO's programs.
