Where in the world you will go...
Reimagining Herkimer College's brand platform with a bold new message: Where in the world you will go...
Rather than a question, it’s a confident statement of opportunity, reflecting the college’s commitment to student growth, success, and global potential. The brand strategy modernizes Herkimer’s visual and verbal identity to resonate with today’s students — meeting them where they are, and inspiring where they’re headed.
I played an integral role in envisioning and executing Herkimer College’s new brand platform, ensuring the core message, "Where in the world you will go..." was consistently reflected across all touchpoints.
Client
Herkimer College
Deliverables
Branding, Web Design, Print Catalog, Posters, Social Media, Motion
HERK Photo Dump
HERK Photo Dump is about capturing real, unfiltered moments from actual college students. The school’s original photo library felt outdated and staged, which didn’t resonate with Gen Z. I took the concept of a “photo dump” and turned it into a campus-wide campaign that encouraged students to share authentic photos used across the school’s marketing to better reflect the real student experience.
